11x17 Inch Booklet
The pitch book was designed for a museum exhibition. The identity brand was
designed with all the marketing materials like billboards, signage, banners, post-
ers and the pitch booklet itself. The client Chip Kidd is an author, editor, and
graphic designer well known for designing book covers. The layout design is
maintained throughout the booklet with Lato font. Also, red and black colour
palette makes it indistinguishable from his design works.
