Relish Brand Information
Conscientious, responsible and eco-friendly products, services and companies are no longer only in the fringe and associated with granola, communes and hippies. This former stigma made it difficult for the average consumer to identify with eco-living and made the average consumer reluctant to try it. There is now a large and ever-growing number of people who want to make more conscientious choices in their current lives: a sustainable lifestyle is no longer in the fringe. It is becoming the norm.
The consumers need to have opportunities presented in a way that gives them:
Confidence in product performance; Security that their identity will remain unchanged; and Reassurance that their aspirations and lifestyle will remain intact. In keeping with our counter-programming strategy, our overall tone is celebratory, positive and inspirational.
Conscientious, responsible and eco-friendly products, services and companies are no longer only in the fringe and associated with granola, communes and hippies. This former stigma made it difficult for the average consumer to identify with eco-living and made the average consumer reluctant to try it. There is now a large and ever-growing number of people who want to make more conscientious choices in their current lives: a sustainable lifestyle is no longer in the fringe. It is becoming the norm.
The consumers need to have opportunities presented in a way that gives them:
Confidence in product performance; Security that their identity will remain unchanged; and Reassurance that their aspirations and lifestyle will remain intact. In keeping with our counter-programming strategy, our overall tone is celebratory, positive and inspirational.
Relish showcases the best first-run lifestyle programming and journalism Canada has to offer. Video, photography and written editorial features on every screen from smartphones to connected TVs for a global community: Relish will feature first-run food, cooking and lifestyle programming as well as photo-essays and editorials, written columns and blogs from tastemakers throughout Canada.
Live Life with Relish.
Live Life with Relish.
